Who's your target audience?
Tone is just so important.
One of the most brilliant internet creations I've come across in a while is the following fake trailer, which sells Stanley Kubrick's The Shining as a quirky family comedy-drama. Cringe, marvel, and cringe again - because as with Network, don't think the powers-that-be in Hollywood haven't thought of it.
(One of the music cues comes from Thomas Newman's score from The Shawshank Redemption, often cribbed for use in trailers… the ending narration and music is based on the Around the Bend trailer... but the chirpy opening is fantastic as well.)
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